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Grab-O-Saurus® Wife’s back-breaking work with a shovel was an inspiration to lifting-device inventor When retired engineer Graham Renny decided that his invention had international market potential, he succeeded in getting it pushed through the patent system in less than a year. It’s now selling well and, armed with his patents, he can see off any copycat products that may appear.
According to Graham’s wife Susan, his invention – now called the Grab-O-Saurus® – will be as liberating for outdoor work as vacuum cleaners and washing machines have been for housework. And because they have had the foresight to patent the product, the Herefordshire husband-and-wife business team are confident that the market won’t be flooded with inferior imitations. As most inventors will confirm, the initial idea was the easy bit. The real challenges lie in coming up with a detailed design that can be economically manufactured, finding the funds to take it through the prototype stage, marketing the product and, if it is successful, fending off the copycats.
“Although I’ve got an engineering background,” says Graham Renny, “I had never patented anything before, and the world of marketing and product development was completely new to me. Paul Derry was very helpful in explaining how online patent databases are an excellent source of information when you’re trying to find out if anybody else has already developed a similar idea. He also guided us very professionally through the complexities of the different systems in the UK, Europe and the USA.”
“Venner Shipley submitted our full UK patent specification in April 2006”, recounts Graham Renny. “I was pleasantly surprised when the patent was granted just 11 months later, on 21 March 2007. In most cases, these things take four or five years.” According to Paul Derry, Graham Renny’s status as a non-corporate applicant/inventor was an important factor in getting the patent application through the system so quickly. “Small companies and individuals can be more vulnerable than big companies when it comes to possible illicit copying of their inventions,” Paul Derry explains. “The UK IPO will take this into account and accelerate applications that meet certain criteria. What was particularly satisfying in the case of the Grab-O-Saurus® was that the IPO examiners came up with some examples of superficially similar prior inventions, but we were able to demonstrate that the Grab-O-Saurus® was sufficiently different and innovative to warrant a patent in its own right. Without that protection, it would be very difficult indeed to fend off any copycat imitations.” Graham Renny’s US patent application went through the system at a similarly high speed, and was granted in March 2007, “the fastest US patent I’ve ever handled”, says Paul Derry. “There is no urgent need for granted patent protection in continental Europe, so the European patent application is progressing conventionally, allowing examination and grant costs to be deferred.” Paul’s colleague Ed Harrison, a registered trade mark attorney, managed to get Grab-O-Saurus® registered as a European Community Trade Mark in just over 12 months, and the equivalent US trade mark is expected to be registered in the near future.
Graham and Susan have appointed Smarter Products as distributors for online sales and are negotiating with potential distributors for the horticultural and gardening markets. “We’re now looking forward to growing international sales, including finding a distribution base for the American market,” says Susan Renny. “Graham’s invention has certainly changed our lives.”
For more information, contact: Peter Prowse, CIPA: 01372 271234 |
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| UK Patent : GB 2425751 USA Patent : 7,306, 274 European Patent: EP1817950 |
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